"Love is Love" was founded on November 16th, 2015, stemming from Marva Laws' passionate idea to create greeting cards that celebrated love regardless of gender or circumstances. The absence of such cards led her to envision a collection that would express her creativity both inside and outside of the cards. Recognizing the enormous potential of her concept, Marva Laws embarked on the journey of creating a remarkable brand.
The company caters to two distinct groups: the LGBTQ+ community and pet lovers. The initial collection of greeting cards was tailored for the LGBTQ+ community, promoting inclusivity and acceptance. As public attitudes evolved towards greater understanding, "Love is Love" aimed to bridge gaps and encourage conversations. Marva Laws ventured into crafting heartfelt and candid greeting cards that resonated with individuals seeking to express love from all perspectives.
While initially directed at the LGBTQ+ community, "Love is Love" expanded its focus to encompass a broader audience, acknowledging that love transcends all boundaries. The second collection, known as "The Madison Collection," is dedicated to pet lovers, offering cards inspired by the emotional connections shared with four-legged companions. These cards provide a heartfelt voice for beloved pets, expressing sentiments from their birth to their journey over the Rainbow Bridge.
Marva Laws' vision is to embrace love in all its forms through genuine, candid expressions that foster vulnerability and connection. "Love is Love" seeks to fill the void in today's world, providing a voice through greeting cards, apparel, and signature gifts. The brand's purpose and mission extend to everyone, acknowledging the importance of open conversations and understanding among all those who love and care for each other.
